 |  | | “The Paris of the Far East“
Visual marketing impressions from the second largest city in China. Inspirations from the largest and most beautiful shopping malls in Shanghai as well as store highlights from the heart of the city. [mehr]
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|  | | Nicola Metzger
She is International Client Relationship Director at Liganova, The Brand Retail Company in Stuttgart and Berlin. Her credo: “To never stop…to always keep my eyes and ears open for new ways of doing this.” [mehr]
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|  | | Live Window Performances
Nicola Metzger, International Client Relationship Director at Liganova BrandRetail Company in Stuttgart, reports on “Live Window Performances”. [mehr]
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|  | | “You have to act before the ice is breaking”
The 6th U.D.O. Quality Circle took place from 10th to 12th June, 2010 in Vienna. On the agenda was: the visit of traditional Vienna café houses, a workshop with the company Zaruba and a visual store check in the Vienna city centre. [mehr]
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|  | | Staged Fashion Brands
Mode mit starken Marken (Fashion with strong brands) is the famous advertising slogan of the Nuremburg fashion house Wöhrl. For over 75 years, the clothing chain with the characteristic button on the company logo has offered its customers a number of well-known branded products under one roof. [mehr]
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|  | | Markus Xyländer
Since April 2007, Markus Xyländer, who was born in Nuremberg, has been Divisional Director for Decoration and Visual Merchandising of the Rudolf Wöhrl AG. His primary goal is “to represent the company even more holistically to the public.” [mehr]
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|  | | The Mecca of the global retail industry
The EuroShop 2011, which will take place from February 26 to March 2 in Düsseldorf, may according to Messe Düsseldorf [Fair Düsseldorf] already by now enjoy a great interest of exhibitors. [mehr]
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|  | | Award for Best Visual Marketing 2010
This year, for the first time the “Award for Best Visual Marketing“ of the European central association Visual Marketing [Europäischer Zentralverband Visuelles Marketing BDS e.V.] will be awarded. It replaces the famous BDS Award. [mehr]
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|  | | A sweet Cocoon
Ten years of Jades – a story of success from Düsseldorf. Ten years of shop-windows – the visual world of Jades. [mehr]
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|  | | Evelyn Hammerström
A strong modern woman from Dusseldorf who has scaled the fashion Olympus in ten years. Hard work, an instinct for trends and wonderful charisma, are all part of her recipe for success. [mehr]
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|  | | Iconic Vision
On 26th of February 2010 the fashion- and lifestyle-brand Iconic (United Arab emirates), which is part of the Landmark Group, opened a new Store in Dubai’s district Deira. [mehr]
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|  | | The journey through time continues
The Wirtschaftsförderung WFG (economic support agency) in Hagen is getting €235,000 as means of conveyance for Hagen‘s retail trade. The internationally recognized shop-window competition is now secure and will take place this year from the 26th October to the 6th November. [mehr]
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|  | | Holt Renfrew – Visual Impressions from Canada
In Canada, Holt Renfrew is considered as one of the most successful retailers. Time and again, the Visual Merchandising team under the direction of John Gerhardt succeeds in drawing the attention of the customers through expressive and innovative shop-window installations. [mehr]
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|  | | John Gerhardt
The Creative Director from Holt Renfrew is well known as one of Canada’s Fashion Pioneers. He represents the visual image of the company which owns nine stores in Canada’s main cities. [mehr]
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|  | | Interactive Catwalk Installation
Hugo Boss opened its Boss Store with an interactive Catwalk installation in Frankfurt am Main at the end of February 2010. [mehr]
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|  | | Store of the Year 2010
The Commercial Federation of Germany (Handelsverband Deutschland, HDE) chose the “Store of the Year 2010” on 23rd February 2010. The award ceremony took place during the German Retail Real Estate Congress (Deutscher Handelsimmobilienkongress) in Berlin. [mehr]
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|  | | Berlin
Visual merchandising highlights from the German capital. Concentrated inspiration from the city and from the Bread & Butter and Fashion Week.
1. März 2010 [mehr]
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|  | | Sébastien Willery
Has been manager of Visual Merchandising and Decoration at Galeries Lafayette in Berlin since 1 December 2009. His motto: "Clear message with a slight sense of humour".
1. März 2010 [mehr]
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|  | | Nature Trend
Polyform presented itself at this year's Christmasworld which took place from 30 January to 2 February in Frankfurt with its own exhibition stand.
1. März 2010 [mehr]
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|  | | Visplay System "Label"
Various different sign holder systems are currently available on the market.
1. März 2010 [mehr]
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|  | | Green Timberland
The US-American clothing company Timberland relies on the location Bavaria. The international company opened at the end of the last year in Sendlinger Strasse in Munich its first multibrand store. Up to now Timberland maintains four own stores in Munich. [mehr]
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|  | | Bevan Bloemendaal
He is Senior Director – Global Creative Services at Timberland’s. His credo: "I want to create with my team again and again unique visual highlights". [mehr]
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|  | | Creative shop window ideas
The 11th Hagen shop window competition attracted in November 2009 the pedestrians with absolutely creative ideas about the topic "Colour and Light" into the city centre. [mehr]
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|  | | "Woerner Special Solutions"
A STYLE GUIDE interview with Oliver Fernandez, sales manager at Heinrich Woerner GmbH, speaking about the changes in the trade with decoration articles and product supports. [mehr]
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|  | | Moving Windows
The Galeria Kaufhof of Berlin (Alexanderplatz) has since 12th November 2009 presented four different kinds of unique show window decoration sets that lie with the typical Christmas season of the modern years.
28. December 2009 [mehr]
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|  | | Klaus Dieter Wenzel
This man is the Head of visual marketing for the Galeria Kaufhof in Berlin, (Alexanderplatz). With his team he has developed a highly impressive Christmas shopping window scene for the 2009 season.
28. December 2009 [mehr]
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|  | | Maison & Objet 2010
Maison & Objet – an international trade fair for internal furnishing and decor. It will take place from the 22nd to the 26th January 2010 Paris-Nord Villepinte exhibition premises.
28. December 2009 [mehr]
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|  | | Christmas trends 2010
Does it have to be red and gold every year? The Barthelmess creative team has other trends in mind for Christmas 2010: marked by Mood, Bella, Secrets and Nightdream.
28. December 2009 [mehr]
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|  | | Staged shows, creative stage decor
Peter Bäldle reports from the designer shows for spring/summer 2010 in Milan and Paris.
26.11.2009 [mehr]
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|  | | Christian Mau
Christian Mau is responsible as director of visual merchandising for the appearance of the exclusive Quartier 206 department store in Berlin.
26.11.2009 [mehr]
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|  | | A new VISION
On the 20th of October, the new VISION showroom was unveiled.
26.11.2009 [mehr]
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|  | | "Emotionalisation at the PoS"
Over 130 international guests came to the 34th International BDS Symposium in Hamburg to take in the polished presentations of the six top-class speakers and to discuss them among colleagues. As part of the event, the BDS Award was presented to Andreas Dattenberg, managing partner of Dattenberg GmbH in Hattingen.
29.10.2009 [mehr]
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|  | | Verena Barros de Oliveira
She is the Young Professional of the European Central Association for Visual Marketing, BDS and thus representative of the interests of apprentices and young self-employed persons in the professional association.
29.10.2009 [mehr]
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|  | | It'z - striking and funny
It'z in Bielefeld has completed its repositioning with a new store concept, conceived by the design consultancy Schwitzke & Partners. [mehr]
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|  | | Wonder mirror
The Brand Retail specialists from Liganova, agency for visual marketing in Stuttgart, have developed an interactive display window for Porsche Design in Munich at Ludwig Beck.
29.10.2009 [mehr]
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|  | | Top Quality and Elegant Details
The red dot award: product design 2009 – design stars from all over the world in the future European City of Culture Essen. Best Design in the categories Architecture and Interior as well as Public Design.
29.09.2009 [mehr]
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|  | | The POC Design Team
One of the winners of the red dot award 2009 is the POC Design Team from Sweden. It received the award for its POC Flagship Store in Chamonix.
29.09.2009 [mehr]
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|  | | Not the same
Umdasch Shop Concept is responsible for the planning and shopfitting of the new Gleis 4 project in Innsbruck (Austria).
29.09.2009 [mehr]
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|  | | Visual Merchandising Trends – What is coming?
Barthelmess presents the new trend boxes for the season Spring/Summer 2010 with the topics "Mikado", "Momente", "Open Air" and "Viva la Vida".
29.09.2009 [mehr]
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|  | | "The new world of sport at Krumholz"
The Einkaufsverbund Intersport Deutschland (German Intersport Trade Association) implemented a new premium concept in shopfitting and figures this spring at its partner Krumholz in Neuwied.
18.09.2009 [mehr]
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|  | | "Through the day with a creative spirit"
A STYLE GUIDE interview with the visionary, shop stylist and Visual Marketing Manager at Intersport Drucks in Aachen and the in-house ‘scenario’ agency, Wolfgang Melzig, on his eventful and creative job and the redesigning of Intersport Krumholz in Neuwied.
18.09.2009 [mehr]
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|  | | The beauty of the moment
Handcrafted authenticity, modern naturalness and a colourful style mix are on trend for next year’s festive season.
18.09.2009 [mehr]
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|  | | Benetton – the fashion store of the future
Benetton presented at the exhibition "Opening Soon" which took place during the Milan Triennal at the beginning of this year, the fashion store of the future.>br>
29.06.2009 [mehr]
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|  | | Luis Pereira Miguel
The Portuguese is architect and founder of the studio "PM Arquitectos" in Lisbon. At the beginning of this year, he was awarded with the "First prize of the International Retail Design Competition Colordesigner" in Milan.
29.06.2009 [mehr]
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|  | | "We live the concept: one shop – one stop"
The Smidt Group continues expanding. With the takeover of Hindsgaul Mannequins, the Danish group of companies perfectly complemented its portfolio.
29.06.2009 [mehr]
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|  | | "We want to be among the Top 5"
After the insolvency of the traditionally rich figure manufacturer Hindsgaul, the company was taken over by the Smidt Group based in the Danish Nykobing. To the Smidt Group belong also the companies Darrol Mannequins and European Mannequins as well as Darrol Shop Design. Below you can read a conversation with the CEO of the Smidt Group, Flemming Hansen, about the new orientation of the company group.
29.06.2009 [mehr]
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|  | | New bachelors for visual merchandising
The FORUM VISUAL MERCHANDISING of the Academy Trade (Akademie Handel) in Dorfen celebrated its brand new bachelors for visual merchandising.
29.06.2009 [mehr]
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|  | | Cubic – global partner of Visual Merchandising
The debut of Cubic GmbH at last year's EuroShop gained a great deal of attention from architects and designers due to the newest revolutionary and innovative ideas in the sector of store layout. Now a new international partner network has been launched – the cornerstone for further expansion.
28th May 2009 [mehr]
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|  | | Elena Maurer
As director of key account development at the agency Liganova, Elena Maurer is responsible for the visual marketing sector.
28th May 2009 [mehr]
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|  | | The generalist on the market
With a holistic approach, Barthelmess Display & Decoration GmbH is becoming the market leader in Europe. A STYLE GUIDE discussion with the managing director Wolfgang Bastert, who has made things happen since the new start in 2003.
28th May 2009 [mehr]
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|  | | STORE OF THE YEAR 2009
The Association of German retailers awarded on April 2nd, 2009 the best stores
of the year with the "Store of the Year 2009". The prizes were awarded during the
German Retail Real Estate Congress in Berlin. [mehr]
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|  | | Vienna is different
Visual merchandising highlights from the city on the Danube. The plain objectiveness in the architecture as well as in the presentation of goods and in the display windows catches the observer’s eye. A report by Max Depaoli. [mehr]
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|  | | The decelerated Hetzel
Robert Hetzel is a self-employed visual marketing designer and owner of the decoration and visual marketing agency "Vienna Visuell" in Vienna. His motto is: "Change is the only thing that endures." [mehr]
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|  | | The perfect Presentation
Hans Boodt Mannequins, based in Zwijndrecht in the Netherlands, captivates with its design-orientated and innovative display window figures, which it presents in an extraordinary showroom with a floor space of 1850 m². [mehr]
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|  | | Ambiente goes City
Ambiente goes City takes place during the Fair Ambiente in Frankfurt/Main from 12th to 21th February 2009. [mehr]
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|  | | The Tom Tailor Look… or very close to the product
The traditional and innovative company Tom Tailor captivates with an elaborate and coherent visual merchandising concept which like a central theme runs through the complete Tom Tailor stores. [mehr]
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|  | | dfrost – Agency for visual marketing
Nadine Frommer, Christoph and Fabian Stelzer founded in June 2008 the agency for visual marketing, dfrost, in Stuttgart and extremely successfully established on the market.
Their slogan is: "With love to detail and courage to the new". [mehr]
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|  | | Morocco in KaDeWe
KaDeWe will presenting the Kingdom of Morocco in an extraordinary exhibit until March 14, 2009. We showcase the presentation in our short cuts. [mehr]
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|  | | Christmasworld 2009
Despite the crisis: The Christmasworld, which was hold from 30 january to 15 february 2009 in Frankfurt/Main, was very successful. [mehr]
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|  | | The World of La Rosa
Creativity, innovation and sustainability – that is what La Rosa shop window figures stand for, these are manufactured in the Italian Palazzolo Milanese near Milan in the traditional family business. [mehr]
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|  | | "We want to show that we are the best"
A STYLE GUIDE interview with the sculptor, artist and owner of the traditional Italian shop window manufacturer La Rosa from Milan, Gigi Rigamonti. [mehr]
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|  | | Hugo Boss opened unique Concept Store
On October 22 in the last year, Hugo Boss opened a store at 401 West 14th Street that features an absolutely unique interior design and merchandising concept created exclusively for this location. [mehr]
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|  | | Matteo Thun
He is architect and designer in Milan and designed the Hugo Boss Concept Store in New York’s Meatpacking District. His credo is: "I prefer the idea of the 'Temporary Store'. An economical short-run store concept which handles the aesthetics of the provisional." [mehr]
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|  | | Four Trends, four Styles
Stylists bora.herka will reveal the trends for 2009 in the form of a fascinating interplay between hand-crafted appeal and perfection at Ambiente from 13 to 17 February. [mehr]
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|  | | Christmas Show 2008
Christmas 2008 – the highlights from New York City, London, Vienna, Berlin, Düsseldorf and Mannheim. Additionally, a preview of the most important Christmas and decoration trends for the saison 2009/2010. [mehr]
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|  | | Randy Pender
Randy Pender is the Group vice president of visual merchandising at Macy's in Cincinnati/Ohio USA. His credo: "Details are enormously important". [mehr]
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|  | | Time travel – Retailers in flux
The 10th Hagen Display window competition was held from October 21st to November 2nd, 2008, under the motto "Time travel – Retailers in flux". Almost 60 Hagen-based retailers and service providers took part in the anniversary competition. [mehr]
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|  | | Smidt-Group takes over Hindsgaul
After the Danish figurine manufacturer Hindsgaul applied for insolvency in November 2008, it was unclear for a long time how things should proceed with the traditional company. In inside circles one talked about the fact that certain top-class enterprises from the industry had expressed interest in the company.
The decision was made a few days ago: Hindsgual will be taken over by the Danish figurine manufacturer Darrol. For more on this, please read the following discussion with the country manager of Germany from Hindsgaul, Thomas Wimmer. [mehr]
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|  | | Catwalk installations
Peter Bäldle reports from the designer shows for spring/summer 2009 in Milan and Paris. [mehr]
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|  | | Gudrun Westerheide
She is Visual Marketing Department Manager at Engelhorn Sports in Mannheim as well as Active Town in Viernheim and is responsible for their visual appearance. Her credo is: "We must succeed in tempting the customer into our shops via the dramatics of the display windows." [mehr]
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|  | | MD Studio – more than just a mannequin manufacturer
MD Studio – the name of the founder Maurizio Daloiso is concealed here. The former visual marketing designer founded the Milan-based company in 1987 and made a name for himself well beyond Italy’s borders with his extraordinary figures. [mehr]
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|  | | 33rd International BDS Expert Conference
"The designers for visual marketing and their visions" - 115 international guests – three international top referees – BDS Award for Jürgen Müller, Creative Director Engelhorn in Mannheim. [mehr]
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|  | | Julian Ash
Julian Ash, International Display Manager of the English traditional brand Barbour explains us his motto of the three Cs: 'coffee, creativity, conception'. [mehr]
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|  | | Ecology and ultra modern romance
The design and creative team of the Fürth decoration expert Barthelmess, consisting of Wencke Pöllinger, Doris Repper, Mareike Wittko and Ralf Grübener, presents in a STYLE GUIDE interview the coming trends and the new Barthelmess trend portfolio for the season Spring/Summer 2009. [mehr]
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|  | | "Coloured Gods – The Ancient World becomes alive"
Under this title, Karstadt Frankfurt am Main officially opened on September 30, 2008 its shop windows on the Zeil. [mehr]
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|  | | GUM, TSUM - Shopping Boom
Visual Merchandising Highlights from Moskau. A report from Heike Fuhrmann, Forum Visual Merchandising Academy Retail. [mehr]
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|  | | "To us, no emotion means no interest"
The visual merchandiser, designer and business trainer, Ekaterina Bogatschowa, is working as Marketing Director for the trade chain "Gippo", for the Italian tile maker "Skvirel" and for the furniture manufacturer "Pro Trade" in Moscow. In addition, she assisted in the development of the concept of the fashion chain "Colin’s". Three years ago, she founded an "Academy for Visual Merchandising". [mehr]
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|  | | Express your dreams
The trend book which accompanies Christmas world presents the deco-trends for 2009/2010. Fashion, interior and art give designers from Bora/Herke impulses for the trends. [mehr]
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|
| | | "A new era in visual merchandising"
With the innovation of scan-d, which was presented for the first time at this year's EuroShop, a new era was heralded in visual merchandising. A Style Guide discussion with the initiator for scan-d, Andreas Gesswein. [mehr]
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|  | | Store window and the city centre
The importance of visual marketing in the field of city marketing. An analysis by Christian Isenbeck, Executive Manager of the Hagen City Marketing Association. [mehr]
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|  | | Eric Chevalier
The young Frenchman is responsible for visual merchandising at Colette, the fashionable lifestyle empire in Paris. [mehr]
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|  | | Elements for beautiful interiors
Cubic visual systems created quite a stir at their EuroShop 08 debut. [mehr]
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|  | | Eat Art 08
The Galeria Kaufhof am Marienplatz in Munich presented the exhibition "Eat Art 08 – Johann Willsberger" from 24 June to 5 July 2008. [mehr]
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|  | | The new Visplay showroom
After extensive renovation covering all the existing wall panels, the showroom reopened in June 2008. [mehr]
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|  | | Düsseldorf – visual highlights from the Rhein metropolis
A shopping tour through the fashion and exhibition centre Düsseldorf – the regional capital of Nordrhein-Westfalens [mehr]
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|  | | Hindsgaul - Customised Mannequins
Reinvigorated Danish mannequin manufacturer Hindsgaul offers individual solutions for individual customers. The production plant has been relocated to the Chinese province of Guangdong [mehr]
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|  | | Thomas Wimmer
Country Manager of the Danish figure manufacturer Hindsgaul for Germany. His credo says: "Coherent solution approaches for each client" [mehr]
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|  | | Unifa meets KaDeWe
1. Cooperation with commercial partner – Opening of the UNIFA Multi-Label Area in the KaDeWe in Berlin [mehr]
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|  | | Competing for modernity
Peter Bäldle reports on the designer shows for Autumn/Winter 2008/2009 in Milan and Paris [mehr]
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|  | | Marlies Dekkers
The "Business Woman of the Year 2007" is owner of "Marlies Dekkers Stores", where the Dutch fashion designer, worldwide sells her own lingerie [mehr]
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|  | | Jewels on Stage
Almax and Swarovski presented from this year’s 18 March to 13 April in the Berlin Konzerthaus the stage jewels of the opera diva Maria Callas. The concept was developed by Nando Miglio [mehr]
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|  | | Fashion World – Oberpollinger
On 27 March, the "Oberpollinger" opened its new fashion floors with a total area of 15,000 m² [mehr]
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|  | | Hurray, I did it!
Franziska Schuster, trainee at the company Karstadt Oberpollinger in Munich, passed the final exam for designer for visual marketing [mehr]
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|  | | EuroShop – the world of trade
More than 100,000 professional visitors came to the EuroShop 2008 (23.-27.02.08), the world’s largest fair of the trade and its partners to Düsseldorf – every second one had precise purchase intentions [mehr]
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|  | | Paul Symes
He is Head of Visual Presentation
with Fortnum & Mason in London. His credo says: "Perfection & Passion" [mehr]
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|  | | Final examination "live" at the EuroShop 2008
Three young designers for visual marketing presented during their final examination display windows designed by themselves regarding the topic Provence [mehr]
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|  | | Timewalk - Ways of the Visual Marketing
The special exhibit "Timewalk" was presented by the vocational school for advertising design "Fachschule für Werbegestaltung" in Stuttgart [mehr]
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|  | | Presenting the brand
In late 2007 the red dot design museum presented the prize-giving ceremony of the red dot award: communication design 2007. Over 600 guests from 14 countries honoured the winners in the impressive atmosphere of the former boiler room of the Zollverein in Essen. [mehr]
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|  | | Claudia Herke, Annetta Palmisano and Cem Bora
of Stilbüro bora.herke
Cem Bora, Claudia Herke and Annetta Palmisano from Stilbüro bora.herke have made a name for themselves with various trend worlds and trend forums at the large Frankfurt trade fairs as well as with extraordinary visual merchandising concepts. [mehr]
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|  | | Spotlight on design and sustainability
The Light + Building international trade fair, which takes place in Frankfurt from 6th to 11th April 2008, offers a comprehensive range of products and solutions for architecture and technology that link functional and design aspects - and is at the same time the world's largest meeting place for the international lighting industry. [mehr]
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|  | | "Intelligent goods presentation is becoming more important again as a sales-promoting strategy"
A STYLE GUIDE interview with Monika Dürrer, executive manager of the Business and Trade Policy section of the Main Association of German Retailers (HDE), on the development of the internal economy and its effects on the German retail business. [mehr]
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|  | | Christmas in London
"Christmas Wishes" was the motto at House of Fraser, whilst "Magical Christmas Wonderland" was the theme at Harrods. Both Christmas campaigns were realised by the visual agency Elemental Design together with the respective stores’ own deco teams [mehr]
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| | | Christine Brickman
Christine Brickman is Creative Director at the visual communication agency Elemental Design in London. Her credo is: "The design process needs clear lines that may not be diluted." [mehr]
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|  | | "Living shop windows"
The Hagen shop window competition 2007 took place from 24th October to 3rd November under the motto "Living shop windows" [mehr]
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|  | | The Art of Celebration
Inspired by the festivals of the world – designer Gunnar Frank presents trend themes from all four corners of the globe [mehr]
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|  | | Back to Nature
Peter Bäldle reports from the designer shows for spring/summer 2008 in Milan and Paris. [mehr]
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|  | | EuroShop 2008
The world’s largest trade fair for retail investment requirements opens its gates from 23rd to 27th February 2008 in Düsseldorf and will probably exceed all expectations. A conversation with Wilhelm Niedergöker, Executive Manager of the Düsseldorf Exhibition Centre [mehr]
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|  | | Zaruba opens iiiroom
The iiiRoom, a 700 m² show room with a fascinating unique spatial structure, was officially opened on the 11th October 2007 in Vienna Neustadt [mehr]
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|  | | The new Visplay showroom in London
The new Visplay showroom in the famous London Business Design Centre lies in the central London district of Islington [mehr]
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|  | | Custom-made products from Vilnius
IDW-Metawood and IDW-Mannequins lend the retail a helping hand. A success story from Lithuania. By Helmut Lippl [mehr]
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|  | | Hugo Boss presents first interactive store window
From September 21 through October 3, all of the windows at the Aoyama flagship store in Japan were devoted exclusively to the Formula One theme [mehr]
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|  | | 100 Years of Moch Mannequins
The cologne-based-family-run company was founded in 1907 and celebrated its 100th birthday in late August 2007 [mehr]
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|  | | Klaus Lach in the Professional Profile
Klaus Lach is the executive shareholder of OWD GmbH - visual marketing agency in Aalen and Director of the BDS, the European Central Association for Visual Marketing/Merchandising [mehr]
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