 |  | | "Customers call for more individuality"
Display mannequins are still indispensable for the retail. There is no change in mannequin-trends at the moment. Still visual merchandisers prefer abstract modells, but the add more and more individul wishes to their orders. [mehr]
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|  | | Alvydas Petrauskas
For 15 years the Lithuanian has by now been working as Art Director, main sculptor and designer for the internationally renowned mannequin producer IDW. [mehr]
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|  | | The world of KARL LAGERFELD
Fashion brand KARL LAGERFELD opens its first European Store on Boulevard St.Germain in Paris. [mehr]
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|  | | “We want to inspire our customers”
A Style Guide-interview with Tanya Reynolds, Creative Director of British mannequin-producer Proportion about trends and developments on the mannequin market. [mehr]
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|  | | Impressive Park And Garden Landscape
The Franconian decoration and exhibition stand construction company Bachmeyr recently designed a Thai inspired, large-area spring decoration at Blautal-Center Ulm. [mehr]
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|  | | Evi Böhner
As manager of the family business Deko Bachmeyr the Franconian is responsible for all project designs and planning in the sector of decoration and exhibition construction. [mehr]
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|  | | Art, culture, and consumption
The new appealing department store Maggs has been opened in the heart of Berne. The store offers a feel-good atmosphere with a mix of fashion, lifestyle, art, and culture, which invites to look around and to dwell there for a while. The shop concept is based and adapted to adventurous-oriented customers, who have a high affinity to lifestyle. [mehr]
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|  | | A new shopping experience with a special factor
Simply relax and enjoy the amazing atmosphere: Last Year a new shopping experience for all senses was introduced with the opening of the new G3 Shopping Resort Gerasdorf, in Austria. [mehr]
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|  | | Printemps loves Chloé
True to this slogan the Parisian Department Store Printemps celebrates the 60th anniversary of French fashion label Chloé since 24th January until 9th March 2013. [mehr]
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|  | | “What you do not sow, you cannot reap!”
A STYLE GUIDE interview with Andreas Gesswein, President of European Visual Marketing Merchandising Association, VMM, about the advancements of the association, the profession image of visual merchandiser, the International Symposium for visual merchandising as well as about the preparations for EuroShop 2014. [mehr]
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|  | | Rustic and spacious
Naylors Equestrian was established in 1965. The store was reconstructed at the end of last year. [mehr]
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|  | | Everyday Art and Sustainable Design
Every year in December the Retail Design Collective takes place in New York, a trade show, which is considered as source of inspiration among the professional international visual merchandising world. A report written by Sonja Löbbel and Matthias Spanke, owners of the agency Inspired Visual Merchandsing. [mehr]
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|  | | Holiday Season
Traditionally, middle of November 2012 the holiday windows were revealed in New York City. During the complete pre-Christmas season these enthused reams of pedestrians due to their creativity and their elaborate realisation. More and more technical, digital and interactive elements are used. [mehr]
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|  | | Paul Olszewski
For more than eight years the born Californian has been working as Director of Windows for Macy´s in New York City, one of the most famous and biggest department stores in the world. [mehr]
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|  | | “What Men Want”
On 27th September 2012 the Wormland Concept Store was reopened in Oberhausen`s
CentrO after a four month long reconstruction. [mehr]
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|  | | Bachelor Course
The new BA- studying course definitely starts in winter semester 2013/14 at the University
of Applied Sciences Düsseldorf. Applications are accepted until 1st February 2013. [mehr]
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|  | | Journeys and Encounters of another Dimension
The season Spring/Summer 2013 invites to travel and offers geographic, artistic, temporal – real and virtual encounters. A season full of surprises, with creative statements and a new, festive impulse with regard to colours and shapes: Unexpected things within uncertain economical times! [mehr]
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|  | | Kaj Berg
For more than two decades the trained ceramic designer has worked for the Danish mannequin manufacturer Hindsgaul. He knows: “There, I am able to develop all my abilities and artistic appetite.” [mehr]
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|  | | CHRISTMAS WORLD 2013
Christmasworld Trends 2013/14: is the current guideline for the decoration and holiday decoration branch. Christmasworld 2013 shows with theme worlds as Precious Jungle, Fantasy Forest, Glowing Desert, Gracious Coast from 25. until 29. January 2013 in Frankfurt am Main four styling worlds of decoration trends for season 2013/14. [mehr]
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|  | | Visionary Worlds
Since the beginning of November more than 150 mannequins and busts have been shown in GenesisDisplay’s new showroom surrounded by a breath-taking and mystic staging. [mehr]
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|  | | “Go Future“
Circa 120 Visual Merchandisers came to the 37th International Symposium for visual merchandising in Esplanade Grand Hotel in Berlin. On 14th September 2012 five renowned speakers get a glimpse of the future true to the motto: “Go Future – den Trends auf der Spur” (Go Future - Tracing Trends). Within the conference the “Award for Best Visual Marketing” was presented for the third time. [mehr]
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|  | | Mayouri Sengchanh
The Frenchwoman is chief executive of the company Exalis and runs the Berlin office of the fashion-oriented trend agency. [mehr]
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|  | | Thrill with the unexpected
Christmasworld, which takes place from 25th to 29th January 2013 in Frankfurt am Main, presents Window Wonderland of 2Dezign. [mehr]
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|  | | COFRAD SHOWROOM-OPENING IN PARIS
At its grand “opening party” on 20th of September the French mannequin producer presented its new premises in the heart of Paris. [mehr]
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|  | | Loft Meets Luxury
The art of seduction – Mid of September the 3rd floor of KaDeWe has been reopened under the new concept „The Loft“. [mehr]
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|  | | Aline Käfer
Since February 2011 she has worked as visual merchandiser for Stuttgart’s company Liganova. While working for one of London’s theatres the 27-year old discovered her love for creative tasks. [mehr]
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|  | | High Class Sport Items in Best Light
Intersport SPORTMUELLER in Lörrach shine in new light and offer its customers an atmospheric as well as sales-promotional staging. [mehr]
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|  | | A matter of cooperation
Why shop design does not work without visual merchandising. Talking to Klaus Schwitzke, Nathalie Marth points out the necessity of the combination of both disciplines. [mehr]
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|  | | See, Feel, Love Laurél
Munich’s women fashion label has oriented its shop window decoration towards its cat walk presentations – in doing so the company’s most important credo is: “Making the femininity of the brand possible to experience. [mehr]
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|  | | Evelyn Lagoyannis
As Head of Visual Merchandising & Store Design of Munich’s women fashion company Laurél she wants to further the label through “emotionalism of the brand”. [mehr]
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|  | | “I strongly believe that naturalistic mannequins are on its way back.“
A STYLE GUIDE interview with CEO of Retailment, Kim Larsen, about the development of the consolidated brands Hindsgaul, Darrol Mannequin and Darrol Shop Design. [mehr]
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|  | | „We constantly detect innovations and run an international trend-scouting”
80 years Zaruba. A tradition-rich decoration-family-company through the ages. A STYLE GUIDE-interview with General Manager Oliver Zaruba about the success story of the company as well as the challenges for the future. [mehr]
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|  | | Sustainability in the Field of Visual Merchandising
Visual Merchandising and sustainability – a contradiction or a possible model for the future. An essay - to find answers and to explore all possibilities for innovative trading. [mehr]
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|  | | "Products literally shout at us"
For years the psychologist, specialised in the field of consumption, Simonetta Carbonaro has advocated for a new and different consumption. The professor and corporate consultant speaks at the International Retail Summit of GDI Gottlieb Duttweiler Institute on 6th and 7th September 2012. Her speech has the title “Transform or die. Time for turnaround.” [mehr]
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|  | | Quality, Tradition and Sustainability
Levi´s opens flagship store on Champs Élysées – green elements run through the whole store. [mehr]
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|  | | “Sustainability is no longer the preserve of green evangelists”
The topic sustainability becomes more and more important also in the sector of Visual Merchandising and Retail Design. STYLE GUIDE asked different experts to tell their personal opinion. [mehr]
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|  | | A Hint of Pink
New designer, new look. Since the engagement of visionary creative Director Brian Rennie, Basler has been presented more desirous than ever before. This is also demonstrated at the new showroom where polished metal meets the colour pink and butterfly applications. [mehr]
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|  | | Visionary Visual Merchandising-Concepts
We asked VM-experts to tell us their opinion on this topic. [mehr]
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|  | | Home Made and Ecology
Hélène Lafourcade, co-founder of VM-agency Good2Know, reports about Salone Internazionale del Mobile 2012, which took place from 17th to 22nd April in Milano und shows fashion trends from the Lombardic metropolis. [mehr]
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|  | | The King is dead, Long live the King.
The most important continuum in shop windows as well as in sales rooms are still display-mannequins. The shop windows are only worth half their value without those important merchandise displays. But they should definitely be staged by professional visual merchandisers. [mehr]
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|  | | “Friend Brand“
It is not only the price that is important for today`s customers. What matters at the time of purchase is quality and credibility. Only the ones, who provide an added value and honest affirmations, who respond to the current needs of consumers can be effective as a brand. A report by Jessica Höcke, Conceptual Designer at Liganova in Stuttgart. [mehr]
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|  | | „Man longs for emotion“
At this year’s Ambiente (10. – 14.2.2012 in Frankfurt/Main) experts talked about the subject „The Magic of visual merchandising on PoS“. The three visual merchandising-experts were: Angela Gwinner, General Manager of Mon Décor, Michael Scheithauer, Sales and Marketing Director at Barthelmess Display & Decoration GmbH as well as Domagoj Mrsic, owner of visual merchandising agency sayonara visual concepts. [mehr]
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|  | | Naturalistic or abstract display-mannequins?
The question whether naturalistic or abstract mannequins are best-suited to bring emotions and intensity into the shop windows, has divided the visual merchandising.
sector since year dot. With Perry Kofoed, Retailment and Marc Lacroix, Cofrad, we found a
proponent for each type. Both mannequin-experts have a very personal opinion on this
topic. [mehr]
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|  | | Effective Lighting Displays as Stimulus to Buy
The factor light plays an important part when staging the shop window and sales area as well as leads to generate essential growth in sales in the retail industry. A further important subject is the efficiency of energy via selected LED’s. [mehr]
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|  | | Karin Wahl
The freelance designer for visual merchandising and certificated VM-trainer, who lives in Cologne, wants to pass on her entire professional knowledge to young visual merchandisers. [mehr]
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|  | | Contrasts and Light colours as sales promotion
Zumtobel carried out a filed study in collaboration with renowned science institutions and acquired new discoveries considering ideal lighting insides stores. Most important conclusion: Contrasts are essentiall-
An article about study of stores performed by Birthe Tralau, Lighting Application Manager Zumtobel. [mehr]
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|  | | The World of Sport
Last October the new Eybl World Store was opened in Vienna/Vösendorf. A unique, innovative world of experience has been created on 14.200 square metres – A superlative sport department store. [mehr]
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|  | | "We think through-the-line"
A STYLE GUIDE interview with the founder and managing director of Liganova, Bodo Vincent Andrin, about the success story of the company in Stuttgart and their visions and inspirations. [mehr]
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|  | | Bold colours!
Four trends, four presentation: the Trend Show is exclusively presented by Stilbüro bora.herke.palmisano at the Ambient taking place from February 10th to 14th in Frankfurt am Main. [mehr]
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|  | | Orex – Austrian-Hungarian glamour
The Austrian Company Dorotheum expands to the neighbouring Hungary by absorbing the hungarian jewellery-chain Orex. [mehr]
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|  | | Bright Times
Peter Bäldle reports on the fashion shows for spring/summer 2012 from Milan and Paris. He comes to the conclusion: “America captivates.” [mehr]
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|  | | Lucy Engwell
The in North Rhine-Westphalian Wegberg born, studied Interior Designer is Head of Visual Retail and store design at Habitat group and therefore responsible for the Habitat-subsidiaries in Great Britain, Germany, France, and Spain. [mehr]
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|  | | Answear - from Online Shop to Retailer
Get your feet on the street – from Online Shop to Retailer.
The Polish brand Answear opens its first store and already brings along its own fan community. [mehr]
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|  | | Different from Others
On 13th October 2011 Berlin’s Mannequin manufacturer MohrModels celebrated together with 400 invited guests its “MohrModels Birthnight”. Theme of the event was Stanley Kubrick’s masterpiece “Clockwork Orange”. [mehr]
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|  | | Visual Merchandising as projection of emotional needs
120 participants of the sections visual merchandising and retail came to the 36th international symposium for Visual Merchandising, organized by Europäischer Zentralverband Visuelles Marketing /Merchandising (VMM) and by Management Forum Verlagsgruppe Handelsblatt. [mehr]
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|  | | Klaus Weichbrodt
The former dental technician is today's branch manager of Globetrotter Ausrüstung in Cologne, European's biggest outdoor store. He knows: ”100 per cent are within easy reach. The task is to hold it or even to top it.” [mehr]
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|  | | Globetrotter in Munich
On 5 March 2011, Globetrotter Ausrüstung opened a new branch on Isartorplatz (formerly Rieger City) in Munich. [mehr]
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|  | | „We wanted to offer something new“
A Style Guide interview with Carlotta Cassani, from La Rosa Mannequins, about the documentary exhibition “ManneQueen, since 1922”, which still takes place in Milan´s “artandgallery” until 8th October 2011. [mehr]
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|  | | The feeling-good departement store Mohr
The department store Mohr, which is located in Lower Saxony's small town Dollern, just outside of Hamburg, presents the beholder a well thought through visual merchandising concept. [mehr]
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|  | | Mohr VM Team
The VM-team of the department store Mohr in Lower Saxony Dollern is made up of nine designers for visual merchandising and two trainees – the recipe for success is: Short distances and a strong company. [mehr]
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|  | | Foray to Berlin
Patrick Schmidt, Conceptual Designer at LIGANOVA, looked around at the fashion exhibitions Bread & Butter, Premium, and Bright. [mehr]
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|  | | Sustange – Barthelmess Vision 2011
On 28th July the Barthelmess Vision 2011 took place true to the motto “Sustange – sustainability & change” at the extraordinary location Poolhouse in Nürnberg. [mehr]
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|  | | 250 Years Faber Castell
The special exhibition for the Faber-Castell jubilee showed pencil-curiosities in an impressing visual surrounding at Berlin's KaDeWe, which could be seen from 4th - 28th May 2011. [mehr]
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|  | | Elke Stahn
The visual merchandiser lives and works independently in Heidelberg. As a freelance co-worker she developed exhibition concepts as well as shop and window designs for the tradition-rich brand Faber Castell. [mehr]
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|  | | The Potential Lies in Omission
The new designer fashion section of Vienna's tradition department store Steffl convinced with an enormous variety of brands and an overall unconventionality due to puristic design. [mehr]
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|  | | “We make beautiful things”
A STYLE GUIDE interview with Gary Porter, the founder and owner of Visual Merchandising agency Elemental Design in London, about the 20th company anniversary. [mehr]
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|  | | Retailment – Four Brands Consolidated
The company Retailment, based in Danish Stenløse not far away from Copenhagen, bought the brands Hindsgaul, Darrol, and Darrol Shop Design in April 2010. Owner and CEO of the company is Kim Larsen. [mehr]
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|  | | Kim Larsen
The qualified mechanical engineer and Master of business administration is CEO at Retailment, the Danish company behind the tradition-rich mannequin producers Hindsgaul and Darrol. [mehr]
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|  | | Old Values and New Strengths
The fashion department store Kastner & Öhler in Graz was reopened last October after a three-and-a-half year long rebuilding period – it was worth waiting for. [mehr]
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|  | | „We provide branch-specific decorations packages“
Wencke Pöllinger ,Art Director of Barthelmess' business branch Basic.Line, is responsible among other things for the decorado catalogue of visual merchandising specialist from Fürth. As manager of the sector Basic.Line Ebru Cibura controls the entire product trade of Barthelmess. [mehr]
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|  | | Even Bigger, Even “Greener“
This year's exhibition in Düsseldorf out-quoted once again the record result from three years ago with 106.000 visitors and 2.038 exhibitors – sustainability as omnipresent topic. [mehr]
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|  | | "Abstract mannquins are still trendy"
A STYLE GUIDE interview with the founder and owner of French mannequin manufacturer Cofrad, Serge Beltramino, about mannequin trends, the EuroShop 2011, and the topic sustainability as well as ecology. [mehr]
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|  | | Sustainability From Day One
The Mannequin manufacturer GenesisDisplay presents organic residual material produced mannequins at its EuroShop début. [mehr]
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|  | | "The minimalist time is almost over"
A STYLE GUIDE interview with Andrea Bonaveri, owner of Bonaveri Unipersonale srl. [mehr]
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|  | | “Here I´m right, here I go shopping”
Osnabrück's fashion store Lengermann + Trieschmann conveys a true comforting atmosphere, family-friendliness, and innovation. Thanks to an elaborate Visual Merchandising concept, a high class shopping experience. [mehr]
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|  | | Omar Omeirat
is the manager of the department for marketing and visual merchandising at Lengermann + Trieschmann in Osnabrück, one of the biggest German fashion stores. [mehr]
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|  | | The 6th Floor
Last autumn, the department store Steffl in the heart of Vienna opened with 6th Floor a top-class shoe department and therefore professed itself for quality. [mehr]
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|  | | Management Visual Communication
At the last international symposium of the European Visual Marketing Association VMM, which took place at the beginning of October 2010, for the first time the planning for the new studies course “Management Visual Communication” was introduced by professor Dr. Schub von Bossiazky as well as by both vice presidents of VMM Alexandra Chrobak and Klaus Lach. Now, six months later, we want to know how things stand. [mehr]
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|  | | EuroShop 2011
From 26th February until 2nd March 2011 the worldwide biggest trade fair for investment needs of trade, the EuroShop 2011, takes place. Style Guide reveals what the branch-highlight in Düsseldorf has to offer for its visitors. [mehr]
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|  | | Elke Moebius
As director at Messe Düsseldorf, she is responsible for the conception, planning, budgeting and implementation of the trade fairs EuroShop, EuroCis as well as the food trade fairs InterMopro/InterCool and InterMeat. Her credo: “It doesn't work, doesn't exist.” [mehr]
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|  | | “The Future Remains Exciting – Let's Face It.“
A STYLE GUIDE interview with the president of the Toronto-based IDW Group, Mikhail Rositsan, about the financial market-and economy crisis, the EuroShop, the topic sustainability and ecology as well as the manufacturing base Lithuania. [mehr]
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|  | | “We Want To Keep On Promoting The Change Of Image”
A STYLE GUIDE interview with sales- and marketing director of Barthelmess-Group, Michael Scheithauer, about the company´s plans for the future, its EuroShop appearance and the topic of environmental protection. [mehr]
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|  | | Mecca Of Cosmetics In Berlin
Düsseldorf's architecture office Schwitzke & Partner designed the new Douglas store in Berlin's Tauentzienstraße. The result is a cosmetics temple, which puts forward a number of visual highlights and a carefully thought out light concept. [mehr]
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|  | | The Bay - Modern History
The department store “The Bay” is one of the oldest retail businesses of Canada. Therefore, also in the shop windows, the retailer likes to refer to, its own history and long tradition of the house, especially during the Christmas season . [mehr]
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|  | | Ana Fernandes
She is the Creative Design Manager of the Canadian department store “The Bay” and therefore responsible for the visual marketing of nationwide over 90 stores. [mehr]
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|  | | U.Style – Goes Underground
In the old days, it was a storage room under Munich's Marienplatz. Since mid September, Galeria Kaufhof's newest trend style shop has been located there. Fashion without plush and down-the-line: U.Style! [mehr]
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|  | | Green Light For Christmasworld
With fresh ideas, a host of new exhibitors and a sea of new products the decoration
industry will launch the new trading season at Christmasworld from 28th January
to 1st February 2011. [mehr]
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|  | | “Mutiny On The Bounty”
Peter Bäldle reports on designer shows for spring/summer 2011 from Paris and Milan. [mehr]
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|  | | Sally Gordon
She is Senior Designer at Australian interior design specialist Dreamtime Australia Design and is jointly responsible for a number of outstanding projects. Her recipe of success is: ”Emotion – lots of emotion!” [mehr]
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|  | | “The Future of Sale“
150 international guests came to the 35th International BDS Symposium in culture capital of 2010 Essen to internalise high-quality speeches of five top-class referees. Within the framework of the event, the Award for Best Visual Marketing was assigned for the first time. [mehr]
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|  | | Norman Plattner
The 34- year-old is the head of visual merchandising at KaDeWe, Berlin’s famous Kaufhaus des Westens. It is a place where terms such as past and presence, tradition and modernity, history and future converge with great success. [mehr]
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|  | | Column@Style Guide
Daniel Juric, Design Manager, LIGANOVA, reports about the Architecture-Biennale in Venice. [mehr]
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|  | | Levi's – The Ultimate Brand Experience
In the new designed Levi's Flagship Store on Regent Street, London, locals and international visitors of the British metropolis are in for a very special shopping-experience on almost 800 square metres pure emotion. [mehr]
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|  | | About Poems, Sandcastles and Weird “Forest Animal People”
The department store Loeb, with main building in Bern, has been long well known because of its innovative, varied and utmost creative shop window decorations. Thus, the summer and autumn shop window 2010 drew the enormous attention of Bern's pedestrians. [mehr]
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|  | | Meinrad Feuchter
He is the director of visual marketing at the department store Loeb in Bern and well known for his excellent as well as created a furore shop windows. [mehr]
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|  | | “Happy People on Big Party”
The Fürth-based Visual Merchandising specialist Barthelmess published the new trend book for spring/summer 2011. [mehr]
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|  | | “The Paris of the Far East“
Visual marketing impressions from the second largest city in China. Inspirations from the largest and most beautiful shopping malls in Shanghai as well as store highlights from the heart of the city. [mehr]
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|  | | Nicola Metzger
She is International Client Relationship Director at Liganova, The Brand Retail Company in Stuttgart and Berlin. Her credo: “To never stop…to always keep my eyes and ears open for new ways of doing this.” [mehr]
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|  | | Live Window Performances
Nicola Metzger, International Client Relationship Director at Liganova BrandRetail Company in Stuttgart, reports on “Live Window Performances”. [mehr]
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|  | | “You have to act before the ice is breaking”
The 6th U.D.O. Quality Circle took place from 10th to 12th June, 2010 in Vienna. On the agenda was: the visit of traditional Vienna café houses, a workshop with the company Zaruba and a visual store check in the Vienna city centre. [mehr]
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|  | | Staged Fashion Brands
Mode mit starken Marken (Fashion with strong brands) is the famous advertising slogan of the Nuremburg fashion house Wöhrl. For over 75 years, the clothing chain with the characteristic button on the company logo has offered its customers a number of well-known branded products under one roof. [mehr]
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|  | | Markus Xyländer
Since April 2007, Markus Xyländer, who was born in Nuremberg, has been Divisional Director for Decoration and Visual Merchandising of the Rudolf Wöhrl AG. His primary goal is “to represent the company even more holistically to the public.” [mehr]
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|  | | The Mecca of the global retail industry
The EuroShop 2011, which will take place from February 26 to March 2 in Düsseldorf, may according to Messe Düsseldorf [Fair Düsseldorf] already by now enjoy a great interest of exhibitors. [mehr]
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|  | | Award for Best Visual Marketing 2010
This year, for the first time the “Award for Best Visual Marketing“ of the European central association Visual Marketing [Europäischer Zentralverband Visuelles Marketing BDS e.V.] will be awarded. It replaces the famous BDS Award. [mehr]
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|  | | A sweet Cocoon
Ten years of Jades – a story of success from Düsseldorf. Ten years of shop-windows – the visual world of Jades. [mehr]
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|  | | Evelyn Hammerström
A strong modern woman from Dusseldorf who has scaled the fashion Olympus in ten years. Hard work, an instinct for trends and wonderful charisma, are all part of her recipe for success. [mehr]
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|  | | Iconic Vision
On 26th of February 2010 the fashion- and lifestyle-brand Iconic (United Arab emirates), which is part of the Landmark Group, opened a new Store in Dubai’s district Deira. [mehr]
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|  | | The journey through time continues
The Wirtschaftsförderung WFG (economic support agency) in Hagen is getting €235,000 as means of conveyance for Hagen‘s retail trade. The internationally recognized shop-window competition is now secure and will take place this year from the 26th October to the 6th November. [mehr]
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|  | | Holt Renfrew – Visual Impressions from Canada
In Canada, Holt Renfrew is considered as one of the most successful retailers. Time and again, the Visual Merchandising team under the direction of John Gerhardt succeeds in drawing the attention of the customers through expressive and innovative shop-window installations. [mehr]
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|  | | John Gerhardt
The Creative Director from Holt Renfrew is well known as one of Canada’s Fashion Pioneers. He represents the visual image of the company which owns nine stores in Canada’s main cities. [mehr]
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|  | | Interactive Catwalk Installation
Hugo Boss opened its Boss Store with an interactive Catwalk installation in Frankfurt am Main at the end of February 2010. [mehr]
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|  | | Store of the Year 2010
The Commercial Federation of Germany (Handelsverband Deutschland, HDE) chose the “Store of the Year 2010” on 23rd February 2010. The award ceremony took place during the German Retail Real Estate Congress (Deutscher Handelsimmobilienkongress) in Berlin. [mehr]
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|  | | Berlin
Visual merchandising highlights from the German capital. Concentrated inspiration from the city and from the Bread & Butter and Fashion Week.
1. März 2010 [mehr]
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|  | | Sébastien Willery
Has been manager of Visual Merchandising and Decoration at Galeries Lafayette in Berlin since 1 December 2009. His motto: "Clear message with a slight sense of humour".
1. März 2010 [mehr]
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|  | | Nature Trend
Polyform presented itself at this year's Christmasworld which took place from 30 January to 2 February in Frankfurt with its own exhibition stand.
1. März 2010 [mehr]
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|  | | Visplay System "Label"
Various different sign holder systems are currently available on the market.
1. März 2010 [mehr]
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|  | | Green Timberland
The US-American clothing company Timberland relies on the location Bavaria. The international company opened at the end of the last year in Sendlinger Strasse in Munich its first multibrand store. Up to now Timberland maintains four own stores in Munich. [mehr]
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|  | | Bevan Bloemendaal
He is Senior Director – Global Creative Services at Timberland’s. His credo: "I want to create with my team again and again unique visual highlights". [mehr]
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|  | | Creative shop window ideas
The 11th Hagen shop window competition attracted in November 2009 the pedestrians with absolutely creative ideas about the topic "Colour and Light" into the city centre. [mehr]
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|  | | "Woerner Special Solutions"
A STYLE GUIDE interview with Oliver Fernandez, sales manager at Heinrich Woerner GmbH, speaking about the changes in the trade with decoration articles and product supports. [mehr]
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|  | | Moving Windows
The Galeria Kaufhof of Berlin (Alexanderplatz) has since 12th November 2009 presented four different kinds of unique show window decoration sets that lie with the typical Christmas season of the modern years.
28. December 2009 [mehr]
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|  | | Klaus Dieter Wenzel
This man is the Head of visual marketing for the Galeria Kaufhof in Berlin, (Alexanderplatz). With his team he has developed a highly impressive Christmas shopping window scene for the 2009 season.
28. December 2009 [mehr]
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|  | | Maison & Objet 2010
Maison & Objet – an international trade fair for internal furnishing and decor. It will take place from the 22nd to the 26th January 2010 Paris-Nord Villepinte exhibition premises.
28. December 2009 [mehr]
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|  | | Christmas trends 2010
Does it have to be red and gold every year? The Barthelmess creative team has other trends in mind for Christmas 2010: marked by Mood, Bella, Secrets and Nightdream.
28. December 2009 [mehr]
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|  | | Staged shows, creative stage decor
Peter Bäldle reports from the designer shows for spring/summer 2010 in Milan and Paris.
26.11.2009 [mehr]
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|  | | Christian Mau
Christian Mau is responsible as director of visual merchandising for the appearance of the exclusive Quartier 206 department store in Berlin.
26.11.2009 [mehr]
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|  | | A new VISION
On the 20th of October, the new VISION showroom was unveiled.
26.11.2009 [mehr]
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|  | | "Emotionalisation at the PoS"
Over 130 international guests came to the 34th International BDS Symposium in Hamburg to take in the polished presentations of the six top-class speakers and to discuss them among colleagues. As part of the event, the BDS Award was presented to Andreas Dattenberg, managing partner of Dattenberg GmbH in Hattingen.
29.10.2009 [mehr]
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|  | | Verena Barros de Oliveira
She is the Young Professional of the European Central Association for Visual Marketing, BDS and thus representative of the interests of apprentices and young self-employed persons in the professional association.
29.10.2009 [mehr]
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|  | | It'z - striking and funny
It'z in Bielefeld has completed its repositioning with a new store concept, conceived by the design consultancy Schwitzke & Partners. [mehr]
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|  | | Wonder mirror
The Brand Retail specialists from Liganova, agency for visual marketing in Stuttgart, have developed an interactive display window for Porsche Design in Munich at Ludwig Beck.
29.10.2009 [mehr]
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|  | | Top Quality and Elegant Details
The red dot award: product design 2009 – design stars from all over the world in the future European City of Culture Essen. Best Design in the categories Architecture and Interior as well as Public Design.
29.09.2009 [mehr]
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|  | | The POC Design Team
One of the winners of the red dot award 2009 is the POC Design Team from Sweden. It received the award for its POC Flagship Store in Chamonix.
29.09.2009 [mehr]
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|  | | Not the same
Umdasch Shop Concept is responsible for the planning and shopfitting of the new Gleis 4 project in Innsbruck (Austria).
29.09.2009 [mehr]
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|  | | Visual Merchandising Trends – What is coming?
Barthelmess presents the new trend boxes for the season Spring/Summer 2010 with the topics "Mikado", "Momente", "Open Air" and "Viva la Vida".
29.09.2009 [mehr]
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|  | | "The new world of sport at Krumholz"
The Einkaufsverbund Intersport Deutschland (German Intersport Trade Association) implemented a new premium concept in shopfitting and figures this spring at its partner Krumholz in Neuwied.
18.09.2009 [mehr]
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|  | | "Through the day with a creative spirit"
A STYLE GUIDE interview with the visionary, shop stylist and Visual Marketing Manager at Intersport Drucks in Aachen and the in-house ‘scenario’ agency, Wolfgang Melzig, on his eventful and creative job and the redesigning of Intersport Krumholz in Neuwied.
18.09.2009 [mehr]
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|  | | The beauty of the moment
Handcrafted authenticity, modern naturalness and a colourful style mix are on trend for next year’s festive season.
18.09.2009 [mehr]
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|  | | Benetton – the fashion store of the future
Benetton presented at the exhibition "Opening Soon" which took place during the Milan Triennal at the beginning of this year, the fashion store of the future.>br>
29.06.2009 [mehr]
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|  | | Luis Pereira Miguel
The Portuguese is architect and founder of the studio "PM Arquitectos" in Lisbon. At the beginning of this year, he was awarded with the "First prize of the International Retail Design Competition Colordesigner" in Milan.
29.06.2009 [mehr]
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|  | | "We live the concept: one shop – one stop"
The Smidt Group continues expanding. With the takeover of Hindsgaul Mannequins, the Danish group of companies perfectly complemented its portfolio.
29.06.2009 [mehr]
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|  | | "We want to be among the Top 5"
After the insolvency of the traditionally rich figure manufacturer Hindsgaul, the company was taken over by the Smidt Group based in the Danish Nykobing. To the Smidt Group belong also the companies Darrol Mannequins and European Mannequins as well as Darrol Shop Design. Below you can read a conversation with the CEO of the Smidt Group, Flemming Hansen, about the new orientation of the company group.
29.06.2009 [mehr]
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|  | | New bachelors for visual merchandising
The FORUM VISUAL MERCHANDISING of the Academy Trade (Akademie Handel) in Dorfen celebrated its brand new bachelors for visual merchandising.
29.06.2009 [mehr]
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|  | | Cubic – global partner of Visual Merchandising
The debut of Cubic GmbH at last year's EuroShop gained a great deal of attention from architects and designers due to the newest revolutionary and innovative ideas in the sector of store layout. Now a new international partner network has been launched – the cornerstone for further expansion.
28th May 2009 [mehr]
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|  | | Elena Maurer
As director of key account development at the agency Liganova, Elena Maurer is responsible for the visual marketing sector.
28th May 2009 [mehr]
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|  | | The generalist on the market
With a holistic approach, Barthelmess Display & Decoration GmbH is becoming the market leader in Europe. A STYLE GUIDE discussion with the managing director Wolfgang Bastert, who has made things happen since the new start in 2003.
28th May 2009 [mehr]
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|  | | STORE OF THE YEAR 2009
The Association of German retailers awarded on April 2nd, 2009 the best stores
of the year with the "Store of the Year 2009". The prizes were awarded during the
German Retail Real Estate Congress in Berlin. [mehr]
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|  | | Vienna is different
Visual merchandising highlights from the city on the Danube. The plain objectiveness in the architecture as well as in the presentation of goods and in the display windows catches the observer’s eye. A report by Max Depaoli. [mehr]
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|  | | The decelerated Hetzel
Robert Hetzel is a self-employed visual marketing designer and owner of the decoration and visual marketing agency "Vienna Visuell" in Vienna. His motto is: "Change is the only thing that endures." [mehr]
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|  | | The perfect Presentation
Hans Boodt Mannequins, based in Zwijndrecht in the Netherlands, captivates with its design-orientated and innovative display window figures, which it presents in an extraordinary showroom with a floor space of 1850 m². [mehr]
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|  | | Ambiente goes City
Ambiente goes City takes place during the Fair Ambiente in Frankfurt/Main from 12th to 21th February 2009. [mehr]
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|  | | The Tom Tailor Look… or very close to the product
The traditional and innovative company Tom Tailor captivates with an elaborate and coherent visual merchandising concept which like a central theme runs through the complete Tom Tailor stores. [mehr]
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|  | | dfrost – Agency for visual marketing
Nadine Frommer, Christoph and Fabian Stelzer founded in June 2008 the agency for visual marketing, dfrost, in Stuttgart and extremely successfully established on the market.
Their slogan is: "With love to detail and courage to the new". [mehr]
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|  | | Morocco in KaDeWe
KaDeWe will presenting the Kingdom of Morocco in an extraordinary exhibit until March 14, 2009. We showcase the presentation in our short cuts. [mehr]
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|  | | Christmasworld 2009
Despite the crisis: The Christmasworld, which was hold from 30 january to 15 february 2009 in Frankfurt/Main, was very successful. [mehr]
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|  | | The World of La Rosa
Creativity, innovation and sustainability – that is what La Rosa shop window figures stand for, these are manufactured in the Italian Palazzolo Milanese near Milan in the traditional family business. [mehr]
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|  | | "We want to show that we are the best"
A STYLE GUIDE interview with the sculptor, artist and owner of the traditional Italian shop window manufacturer La Rosa from Milan, Gigi Rigamonti. [mehr]
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|  | | Hugo Boss opened unique Concept Store
On October 22 in the last year, Hugo Boss opened a store at 401 West 14th Street that features an absolutely unique interior design and merchandising concept created exclusively for this location. [mehr]
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|  | | Matteo Thun
He is architect and designer in Milan and designed the Hugo Boss Concept Store in New York’s Meatpacking District. His credo is: "I prefer the idea of the 'Temporary Store'. An economical short-run store concept which handles the aesthetics of the provisional." [mehr]
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|  | | Four Trends, four Styles
Stylists bora.herka will reveal the trends for 2009 in the form of a fascinating interplay between hand-crafted appeal and perfection at Ambiente from 13 to 17 February. [mehr]
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|  | | Christmas Show 2008
Christmas 2008 – the highlights from New York City, London, Vienna, Berlin, Düsseldorf and Mannheim. Additionally, a preview of the most important Christmas and decoration trends for the saison 2009/2010. [mehr]
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|  | | Randy Pender
Randy Pender is the Group vice president of visual merchandising at Macy's in Cincinnati/Ohio USA. His credo: "Details are enormously important". [mehr]
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|  | | Time travel – Retailers in flux
The 10th Hagen Display window competition was held from October 21st to November 2nd, 2008, under the motto "Time travel – Retailers in flux". Almost 60 Hagen-based retailers and service providers took part in the anniversary competition. [mehr]
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|  | | Smidt-Group takes over Hindsgaul
After the Danish figurine manufacturer Hindsgaul applied for insolvency in November 2008, it was unclear for a long time how things should proceed with the traditional company. In inside circles one talked about the fact that certain top-class enterprises from the industry had expressed interest in the company.
The decision was made a few days ago: Hindsgual will be taken over by the Danish figurine manufacturer Darrol. For more on this, please read the following discussion with the country manager of Germany from Hindsgaul, Thomas Wimmer. [mehr]
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|  | | Catwalk installations
Peter Bäldle reports from the designer shows for spring/summer 2009 in Milan and Paris. [mehr]
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|  | | Gudrun Westerheide
She is Visual Marketing Department Manager at Engelhorn Sports in Mannheim as well as Active Town in Viernheim and is responsible for their visual appearance. Her credo is: "We must succeed in tempting the customer into our shops via the dramatics of the display windows." [mehr]
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|  | | MD Studio – more than just a mannequin manufacturer
MD Studio – the name of the founder Maurizio Daloiso is concealed here. The former visual marketing designer founded the Milan-based company in 1987 and made a name for himself well beyond Italy’s borders with his extraordinary figures. [mehr]
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|  | | 33rd International BDS Expert Conference
"The designers for visual marketing and their visions" - 115 international guests – three international top referees – BDS Award for Jürgen Müller, Creative Director Engelhorn in Mannheim. [mehr]
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|  | | Julian Ash
Julian Ash, International Display Manager of the English traditional brand Barbour explains us his motto of the three Cs: 'coffee, creativity, conception'. [mehr]
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|  | | Ecology and ultra modern romance
The design and creative team of the Fürth decoration expert Barthelmess, consisting of Wencke Pöllinger, Doris Repper, Mareike Wittko and Ralf Grübener, presents in a STYLE GUIDE interview the coming trends and the new Barthelmess trend portfolio for the season Spring/Summer 2009. [mehr]
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|  | | "Coloured Gods – The Ancient World becomes alive"
Under this title, Karstadt Frankfurt am Main officially opened on September 30, 2008 its shop windows on the Zeil. [mehr]
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|  | | GUM, TSUM - Shopping Boom
Visual Merchandising Highlights from Moskau. A report from Heike Fuhrmann, Forum Visual Merchandising Academy Retail. [mehr]
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|  | | "To us, no emotion means no interest"
The visual merchandiser, designer and business trainer, Ekaterina Bogatschowa, is working as Marketing Director for the trade chain "Gippo", for the Italian tile maker "Skvirel" and for the furniture manufacturer "Pro Trade" in Moscow. In addition, she assisted in the development of the concept of the fashion chain "Colin’s". Three years ago, she founded an "Academy for Visual Merchandising". [mehr]
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|  | | Express your dreams
The trend book which accompanies Christmas world presents the deco-trends for 2009/2010. Fashion, interior and art give designers from Bora/Herke impulses for the trends. [mehr]
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| | | "A new era in visual merchandising"
With the innovation of scan-d, which was presented for the first time at this year's EuroShop, a new era was heralded in visual merchandising. A Style Guide discussion with the initiator for scan-d, Andreas Gesswein. [mehr]
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|  | | Store window and the city centre
The importance of visual marketing in the field of city marketing. An analysis by Christian Isenbeck, Executive Manager of the Hagen City Marketing Association. [mehr]
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|  | | Eric Chevalier
The young Frenchman is responsible for visual merchandising at Colette, the fashionable lifestyle empire in Paris. [mehr]
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|  | | Elements for beautiful interiors
Cubic visual systems created quite a stir at their EuroShop 08 debut. [mehr]
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|  | | Eat Art 08
The Galeria Kaufhof am Marienplatz in Munich presented the exhibition "Eat Art 08 – Johann Willsberger" from 24 June to 5 July 2008. [mehr]
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|  | | The new Visplay showroom
After extensive renovation covering all the existing wall panels, the showroom reopened in June 2008. [mehr]
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|  | | Düsseldorf – visual highlights from the Rhein metropolis
A shopping tour through the fashion and exhibition centre Düsseldorf – the regional capital of Nordrhein-Westfalens [mehr]
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|  | | Hindsgaul - Customised Mannequins
Reinvigorated Danish mannequin manufacturer Hindsgaul offers individual solutions for individual customers. The production plant has been relocated to the Chinese province of Guangdong [mehr]
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|  | | Thomas Wimmer
Country Manager of the Danish figure manufacturer Hindsgaul for Germany. His credo says: "Coherent solution approaches for each client" [mehr]
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|  | | Unifa meets KaDeWe
1. Cooperation with commercial partner – Opening of the UNIFA Multi-Label Area in the KaDeWe in Berlin [mehr]
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|  | | Competing for modernity
Peter Bäldle reports on the designer shows for Autumn/Winter 2008/2009 in Milan and Paris [mehr]
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|  | | Marlies Dekkers
The "Business Woman of the Year 2007" is owner of "Marlies Dekkers Stores", where the Dutch fashion designer, worldwide sells her own lingerie [mehr]
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|  | | Jewels on Stage
Almax and Swarovski presented from this year’s 18 March to 13 April in the Berlin Konzerthaus the stage jewels of the opera diva Maria Callas. The concept was developed by Nando Miglio [mehr]
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|  | | Fashion World – Oberpollinger
On 27 March, the "Oberpollinger" opened its new fashion floors with a total area of 15,000 m² [mehr]
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|  | | Hurray, I did it!
Franziska Schuster, trainee at the company Karstadt Oberpollinger in Munich, passed the final exam for designer for visual marketing [mehr]
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|  | | EuroShop – the world of trade
More than 100,000 professional visitors came to the EuroShop 2008 (23.-27.02.08), the world’s largest fair of the trade and its partners to Düsseldorf – every second one had precise purchase intentions [mehr]
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|  | | Paul Symes
He is Head of Visual Presentation
with Fortnum & Mason in London. His credo says: "Perfection & Passion" [mehr]
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|  | | Final examination "live" at the EuroShop 2008
Three young designers for visual marketing presented during their final examination display windows designed by themselves regarding the topic Provence [mehr]
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|  | | Timewalk - Ways of the Visual Marketing
The special exhibit "Timewalk" was presented by the vocational school for advertising design "Fachschule für Werbegestaltung" in Stuttgart [mehr]
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|  | | Presenting the brand
In late 2007 the red dot design museum presented the prize-giving ceremony of the red dot award: communication design 2007. Over 600 guests from 14 countries honoured the winners in the impressive atmosphere of the former boiler room of the Zollverein in Essen. [mehr]
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|  | | Claudia Herke, Annetta Palmisano and Cem Bora
of Stilbüro bora.herke
Cem Bora, Claudia Herke and Annetta Palmisano from Stilbüro bora.herke have made a name for themselves with various trend worlds and trend forums at the large Frankfurt trade fairs as well as with extraordinary visual merchandising concepts. [mehr]
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|  | | Spotlight on design and sustainability
The Light + Building international trade fair, which takes place in Frankfurt from 6th to 11th April 2008, offers a comprehensive range of products and solutions for architecture and technology that link functional and design aspects - and is at the same time the world's largest meeting place for the international lighting industry. [mehr]
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|  | | "Intelligent goods presentation is becoming more important again as a sales-promoting strategy"
A STYLE GUIDE interview with Monika Dürrer, executive manager of the Business and Trade Policy section of the Main Association of German Retailers (HDE), on the development of the internal economy and its effects on the German retail business. [mehr]
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|  | | Christmas in London
"Christmas Wishes" was the motto at House of Fraser, whilst "Magical Christmas Wonderland" was the theme at Harrods. Both Christmas campaigns were realised by the visual agency Elemental Design together with the respective stores’ own deco teams [mehr]
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| | | Christine Brickman
Christine Brickman is Creative Director at the visual communication agency Elemental Design in London. Her credo is: "The design process needs clear lines that may not be diluted." [mehr]
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|  | | "Living shop windows"
The Hagen shop window competition 2007 took place from 24th October to 3rd November under the motto "Living shop windows" [mehr]
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|  | | The Art of Celebration
Inspired by the festivals of the world – designer Gunnar Frank presents trend themes from all four corners of the globe [mehr]
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|  | | Back to Nature
Peter Bäldle reports from the designer shows for spring/summer 2008 in Milan and Paris. [mehr]
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|  | | EuroShop 2008
The world’s largest trade fair for retail investment requirements opens its gates from 23rd to 27th February 2008 in Düsseldorf and will probably exceed all expectations. A conversation with Wilhelm Niedergöker, Executive Manager of the Düsseldorf Exhibition Centre [mehr]
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|  | | Zaruba opens iiiroom
The iiiRoom, a 700 m² show room with a fascinating unique spatial structure, was officially opened on the 11th October 2007 in Vienna Neustadt [mehr]
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|  | | The new Visplay showroom in London
The new Visplay showroom in the famous London Business Design Centre lies in the central London district of Islington [mehr]
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|  | | Custom-made products from Vilnius
IDW-Metawood and IDW-Mannequins lend the retail a helping hand. A success story from Lithuania. By Helmut Lippl [mehr]
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|  | | Hugo Boss presents first interactive store window
From September 21 through October 3, all of the windows at the Aoyama flagship store in Japan were devoted exclusively to the Formula One theme [mehr]
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|  | | 100 Years of Moch Mannequins
The cologne-based-family-run company was founded in 1907 and celebrated its 100th birthday in late August 2007 [mehr]
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|  | | Klaus Lach in the Professional Profile
Klaus Lach is the executive shareholder of OWD GmbH - visual marketing agency in Aalen and Director of the BDS, the European Central Association for Visual Marketing/Merchandising [mehr]
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