Nicola Metzger Photo: Liganova Live Window Performances Nicola Metzger, International Client Relationship Director at Liganova BrandRetail Company in Stuttgart, reports on “Live Window Performances”. In order to stay competitive, retailers rely more intensively on cost reductions and short-term profit increase. In doing so, it is forgotten which factors really have influence on the brand value and... [read the full article]

Back to the Topic-Oberview