Ekaterina Bogatschowa "To us, no emotion means no interest" The visual merchandiser, designer and business trainer, Ekaterina Bogatschowa, is working as Marketing Director for the trade chain "Gippo", for the Italian tile maker "Skvirel" and for the furniture manufacturer "Pro Trade" in Moscow. In addition, she assisted in the development of the concept of the fashion chain "Colin’s". Three years ago, she founded an "Academy for Visual Merchandising". STYLE GUIDE: You are an author, academic and consultant in the area of visual merchandising. Tell us which way you took to get there. Bogatschowa: In 1994, I started working as... [read the full article]

Back to the Topic-Oberview